Our beloved Grammy-nominated artist, Lana Del Rey, is starring in the latest Valentine’s Day campaign for Kim Kardashian’s renowned shapewear brand, SKIMS, unveiled just days after the announcement of her headlining performance at Coachella.
Captured by the talented Nadia Lee Cohen, the campaign showcases Lana in SKIMS’ alluring everyday essentials, including the best-selling Fits Everybody bodysuit, heart-print Sleep set, and the all-new Woven Shine dress.
Lana expressed her excitement about the collaboration, emphasizing her long-standing fandom for SKIMS. The sexy ad embraces an Old Hollywood and vintage Americana aesthetic, featuring Lana in her hottest looks yet – from a baby blue lace cutout bodysuit to a seductive black slip and matching lace veil, earning her the title of the ultimate “Gothic Bride”. SKIMS’ Valentine’s Day collection, available from Jan. 23, expands to over 29 limited-edition collections of intimates, sleep sets, loungewear, and more. The campaign exudes an aura of romance and elegance, fitting for the upcoming celebration.
In a parallel interview with Vogue, Lana shared insights into the serendipitous nature of the collaboration, recounting how her interest in a sold-out Swarovski dress coincided with a proposal for the campaign. She praised SKIMS’ success and expressed admiration for Kim Kardashian and her family, highlighting her fondness for the brand’s basics.
I love Kim, and I love her family. Me and my sister are huge fans of them, and have been watching them forever.
Lana Del Rey
The shoot’s concept, executed by photographer Nadia Lee Cohen, brings a touch of ’60s flair to the visuals. Lana, known for her crazy and attractive persona, expressed her desire for a distinct blonde look for the campaign, emphasizing her sentimental connection to Valentine’s Day.
For those eagerly anticipating Lana Del Rey’s hot looks in SKIMS, the Valentine’s Day collection is already available for preview on the Skims website as of January 17, with the official release scheduled for January 23. The collection can be found at select retailers, continuing SKIMS’ trendsetting legacy in the fashion industry.
